As digitalization continues to reshape investment habits, investors are increasingly looking for a single platform that provides access to multiple markets and asset classes. Responding to this trend, Neo Menkul and Neo Portföy have relaunched their investment application under the ne10 brand.
The renewed ne10 platform combines Borsa İstanbul equities, investment funds and U.S. markets within a single application, aiming to simplify the investment experience for retail investors. Available through Apple’s App Store and Google Play, the platform allows users to complete a wide range of investment activities digitally, from opening investment accounts to participating in public offerings.
The rise of the single-platform investment model
Investor behavior has changed significantly in recent years as mobile-first users increasingly expect real-time market access and the ability to manage diversified portfolios through digital channels. For many investors, simplicity and accessibility have become as important as access to financial products themselves.
Developed with these changing expectations in mind, ne10 allows investors to access both domestic and international markets through a unified interface, reducing the complexity often associated with managing investments across multiple platforms.
Access to global companies alongside local markets
Growing investor interest in international markets has increased demand for easier access to global equities. Through ne10, users can invest in internationally recognized companies including [Apple](https://www.apple.com?utm_source=chatgpt.com), [Microsoft](https://www.microsoft.com?utm_source=chatgpt.com), [NVIDIA](https://www.nvidia.com?utm_source=chatgpt.com) and [SpaceX](https://www.spacex.com?utm_source=chatgpt.com).
The platform aims to enable investors to diversify beyond local markets and gain exposure to broader global economic trends and growth opportunities.
Funds and public offerings integrated into the same experience
Investment funds also form a central component of the platform’s offering, allowing users to review and manage products with different risk and return profiles through a single interface.
In addition, ne10 supports participation in public offerings conducted through the sale-on-exchange method, giving investors easier access to companies entering Türkiye’s capital markets.
Digital onboarding through video verification
Accessibility remains a key element of the digital investment experience, particularly during onboarding processes. ne10 users can open investment accounts remotely through video verification, eliminating the need for branch visits and enabling faster access to financial markets.
Making investing more accessible through technology
Commenting on the launch, Arda Kocaman said digital transformation is fundamentally reshaping investor expectations and behaviors.
“Today’s investors are not only looking for speed but also easy access to multiple markets, a simplified user experience and the ability to manage all investment products from a single point. Taking these changing expectations into account, we have redesigned the platform under the ne10 brand to make investing more accessible, understandable and inclusive.”
Kocaman added that investors can access a broad range of financial products through the application, from Borsa İstanbul equities and investment funds to U.S. markets and public offerings, while additional technologies and services are planned for future releases.
Why it matters
The convergence of domestic and international investment products within a single digital interface reflects a broader shift taking place across wealth management and fintech globally. As retail investors increasingly seek diversified portfolios and frictionless digital experiences, platforms capable of integrating multiple asset classes into a unified ecosystem are likely to gain strategic importance in the next phase of digital investing.
