Yandex Türkiye has expanded its Yandex AI platform into a comprehensive AI-powered super app, broadening its focus beyond consumer services to include enterprise solutions and strategic collaborations aimed at supporting Türkiye’s digital transformation.
The company said its next phase of growth will combine AI products for consumers with localized B2B partnerships across the public and private sectors, enabling organizations to integrate advanced artificial intelligence into their own services.
Enterprise AI and Local Partnerships
As part of its enterprise strategy, Yandex Türkiye has introduced its AI for Telecom solution, allowing telecommunications operators to offer customized AI services directly to their customers.
The platform can operate as a standalone solution or be integrated into existing digital ecosystems and the broader Yandex AI infrastructure.
Yandex also announced discussions to integrate locally developed Turkish language models into its platform, including potential collaboration around TÜBİTAK’s Bilge project. The initiative aims to strengthen AI capabilities built on locally developed technologies and language resources.
Gamified AI Learning Experience
Building on previous initiatives such as Türkiye’s first Artificial Intelligence Master’s Program developed with Middle East Technical University (METU) and the Anadolu Hackathon, Yandex Türkiye has expanded its efforts to improve AI literacy through its platform.
The application now includes gamified learning experiences covering topics such as academic writing, burnout prevention, language learning, and time management. Users can complete AI-assisted courses, earn certificates, and collect achievement badges while developing practical AI skills.
According to the company, these educational initiatives align with Türkiye’s National Artificial Intelligence Strategy and Action Plan.
Growing User Engagement
Yandex also introduced several updates to the platform’s user experience, including a unified interface that combines contextual AI queries, browsing history, favorite websites, translation tools, and AI-generated summaries within a single navigation environment.
The company reported that usage of the chat feature increased by 40% over the past month, while more than half of daily active users now regularly engage with the AI chat module. Since launch, users have collectively spent the equivalent of 540 years using the application.
New AI assistants have also been introduced, including a nutrition planner capable of remembering family preferences, a travel assistant offering flight and budget predictions, and a finance assistant that provides technical market analysis.
Expanding Türkiye’s AI Ecosystem
Commenting on the platform’s evolution, Yandex Search and AI General Manager Sedat Öztürk said the company transformed Yandex AI into a comprehensive AI super app in less than six months.
“We transformed Yandex AI into a comprehensive artificial intelligence super app that helps users complete a significant portion of their daily tasks in less than six months. The next stage is sharing this expertise with institutions and businesses across Türkiye,” Öztürk said.
He added that partnerships with local organizations will play an important role in advancing Türkiye’s AI ecosystem while improving everyday user experiences and expanding access to artificial intelligence technologies.
Why It Matters
As artificial intelligence platforms evolve from standalone chatbots into integrated digital ecosystems, enterprise adoption and localized AI development are becoming increasingly important. Yandex Türkiye’s strategy combines consumer AI services, business solutions, education, and local language models, reflecting a broader industry trend toward AI platforms tailored to national markets and enterprise needs.
